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Your
Marketing
​Sales
MENTOR 
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Welcome to the world of Sales!
​As a business mentor, I can tell you that successful selling is about more than just pitching products or services. To close deals and build long-term relationships with customers, you must create an authentic connection based on trust, empathy, and a deep understanding of their needs. Effective marketing plays a key role in this process, helping you identify and reach your ideal customers while crafting a message that resonates with them. So let's dive in and explore the art of selling with authenticity and intention.    Lets Connect


​Marketing and sales are integral to the success of any business, but achieving sustainable growth requires more than just advertising and persuasion. To build a loyal customer base, entrepreneurs must establish an authentic connection with their audience, understanding their needs and delivering value that exceeds their expectations. In this way, marketing and sales become not just transactions, but opportunities to build meaningful relationships that benefit both the customer and the business.
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Adapting marketing, sales, and customer service strategies to reflect both financial success and an authentic connection with customers requires a balanced approach that prioritizes revenue growth while also delivering exceptional customer experiences. Here are some points to consider:
  • Customer-centric approach: Focus on understanding your customers' needs, preferences, and values, and use that insight to shape your marketing, sales, and customer service strategies.
  • Authenticity: Build trust and credibility with your customers by communicating openly and honestly about your products or services, and delivering on your promises.
  • Value proposition: Clearly communicate the unique value of your products or services, highlighting how they solve customers' problems and meet their needs.
  • Pricing strategy: Determine the optimal price point for your products or services by considering your target market, competition, and costs, and adjust as necessary to maximize profitability while delivering value to customers.
  • Streamlined sales processes: Optimize your sales processes to reduce the time and effort required to close deals, while still providing personalized and authentic interactions with customers.
  • Customer retention: Cultivate long-term relationships with customers by providing excellent customer service, and developing loyalty programs that reward repeat business and referrals.
  • Data-driven decision making: Use data and analytics to monitor KPIs related to revenue growth, customer satisfaction, and profitability, and make data-driven decisions that balance financial success with an authentic connection to customers.

To discuss how seasoned business mentor Lee Andrikopoulos can help you click... Lets Connect 
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 Lee Andrikopoulos
Marketing & Sales Mentor
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Over 20 years Business Mentoring experience

Popular topics...

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What is your business saying?

As an experienced entrepreneur and mentor, I understand that success in business depends not only on what you're selling, but also on how you're saying it. It can make a vast difference when entrepreneurs develop clear, compelling messages that resonate with your target audience and drive growth. Whether you're just starting out or looking to take your business to the next level, I'm here to provide the guidance and support you need to achieve your goals. So let's start a conversation about what your business is saying - and how we can make it say even more. 

Connecting with your customers

Building strong authentic relationships with your customers is the key to sustained success in business. Which is why I'm passionate about helping entrepreneurs like you connect with your customers in meaningful ways that drive growth and build loyalty. From crafting compelling marketing messages to developing personalized customer experiences, I'm here to provide the guidance and support you need to build a thriving business that truly resonates with your target audience. Is it time to connect your business with your customers in powerful new ways...

Authentic connections - staff and your customers

We all appreciate building a strong and authentic connection between your sales staff and customers is essential for the success of any business. It's essential your business develop sales teams that are not only effective at closing deals, but also genuinely care about building relationships with customers. From training your sales staff to listen and understand customers' needs, to developing sales strategies that prioritize long-term relationships over short-term gains, I'm here to provide the guidance and support you need to build a thriving business that truly resonates with your target audience. So lets look at how we can help your sales staff connect with your customers in powerful and authentic ways.

Pricing balance - Profitability v customer value

From analyzing your target market and competition, to understanding your costs and profit margins, I'm here to guide you through the process of determining the optimal price point for your products or services. By working with me, you'll gain the knowledge and skills to adjust your pricing strategy as necessary to maximize profitability while still delivering value to your customers. When was the last time you reviewed your pricing strategies.
​History has shown us... over and over again... 
what is possible, when you apply yourself.
 

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Time to be proactive


...with a fresh approach!

What they say

As a female business owner, I have never felt anything less than respected by Lee Andrikopoulos’ great ideas and methodology.
I’ve worked with Lee for the past 12 months and have a great ongoing mentor relationship.
Lee has helped me to step through doorways that I, in the past, had felt too timid to walk through, he has given me the confidence and direction with an abundance of new ideas to tweak and grow my small business with potential into a franchise-able high valued network of services.
With high energy levels and a mathematical brain overflowing with ideas, he can spark inspiration and deliver marketing strategies that have been proven to be successful.
We have worked together throughout this pandemic, and although we recently cannot work together face-to-face we have most certainly accomplished plenty and continue to work well from a distance.
When initially entering our relationship, Lee had absolutely no understanding of dog grooming or the dog world for that matter.  This is no longer the case, as he is thorough with his research and understanding of new topics.
I absolutely would recommend Lee Andrikopoulos, to anyone who is ready to make the leap, to turn their small business into an empire.

Peta Thomson - Director Dog Grooming Franchise
There is a time in our life that we get trapped on a cycle and it seems that we're not getting ahead. I came at this point of my life and struggled to take the next step. I took advice from family, friends, mentors, specialists, even took a Myers–Briggs Type Indicator (MBTI) test. All of these were helpful but there was something that was missing which kept me confined to the same mindset.  I realised the missing puzzle when I met Lee. 
His program provided me with a bridge based on everything I knew rather than introducing new ideas.  
His step-by-step strategies help me realise the  qualities I already have and with his ongoing support showed me how to use these strategies, something I will cherish that rest of my life.

Rajdeep Sran - Accountant
If you truly want to transform your business - you need to see Lee Andrikopoulos. Work with him often and listen to what he has to say. We love his enthusiasm, dedication and his outrageous passion for people and the business.
Lee has seen the big picture internationally, and knows how you can take your business to the next level"
Andrew Campbell - Award Winning Professional Photographer 
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Lee has fundamentally changed our belief systems and the way we interact with our clients. Every session has produced outstanding results for our business.
​We have already doubled our sales and had a 100% increase in bookings through Lee's methods".

Andy Graves - Photography
I've listened to and seen them all – the motivators, the sales gurus from Lee Iacocca, Victor Kiam, Denis Wailey, Alan Pease, Gary Glenn to Zig Ziglar. Perhaps this list dates me but sales and  motivational trainer Lee Andrikopoulos,  jolted us out of our comfort zones and challenged us to rethink what we are really providing to our clients.
​Lee will encourage you to take a hard look at your current sales practices. He comes from a variety of industries working nationally and internationally"

Tony Reade -  Co. Director Camera House
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Tailored Mentoring  

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Every business is unique, and that's why I focus on providing tailored mentoring services that meet the specific needs of your business. Whether you're a startup just getting off the ground, or an established business looking to grow and scale, I'm here to provide personalized guidance and support to help you achieve your goals. From developing effective marketing and sales strategies, to optimizing your operations and building a strong team, I'll work closely with you to understand your unique challenges and develop a customized mentoring plan that's tailored to your specific needs.
Interested to know more?
Call  0411 729 404  or click  Lets Connect
 Is it time to Shift Gear ?

    Let's Connect

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Connect
 Lee Andrikopoulos
Creative business coach & mentor
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​Over 25 years Business coaching experience
0411 729 4040
[email protected]
www.coachontheroad.com.au
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
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